Lead With Purpose.
Build With Faith.

Join a trusted community where Christian CEOs, founders, owners, and presidents grow their businesses and live their faith together.

Discover How

Business is your vehicle.
Faith is your compass.
C12 Greater Detroit is your road map.

Imagine your business decisions guided by timeless principles and the collective experience of like-minded leaders. How would that transform your company’s success and your personal fulfillment?

Behind the Numbers

87

Net promoter score – a World-class result

100%

would recommend their Chair’s facilitation

100%

implemented a major idea that changed their business

87%

say they’ve grown as leaders from peer counsel

93%

say their Forum is made up of qualified peers

0

detractors – zero members would discourage others

Why C12?

C12 Greater Detroit is a peer advisory group that equips Christian CEOs and business owners to build great businesses for a greater purpose. Through our unique blend of peer counsel, Biblical worldview training, and one-on-one coaching, we help you achieve both financial success and eternal impact.

Proven Practices

Monthly facilitated curriculum centered on the five points of business alignment: Ministry, Revenue, Finances, Operations, and People.

Prudent Counsel

Unbiased counsel from non-competing peers in a confidential, facilitated forum with personalized business coaching to promote accountability.

Purposed Action

The C12 Experience offers an annual business review and monthly action-oriented sessions that foster personal, spiritual, and professional transformation.

Your Business is Not Just an Engine,
But a Vehicle for Change

Break free from isolation, find direction, and create meaningful change with a community that shares your values.

A Vision of Success

Hear from those who are leading purpose-driven businesses, fostering positive cultures, and achieving real growth in their lives.

Watch Success Stories

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Start Your Journey

1

Connect

Schedule a
discovery call with
our Principal Chair.

2

Learn

Attend a
C12 Executive Briefing.

3

Apply

Discuss membership
requirements, next steps,
and apply!

About Our Chairs

Tom Rivers
C12 Greater Detroit Principal Chair

Tom Rivers brings more than 35 years of corporate leadership and marketing experience to his role as Principal Chair of C12 Greater Detroit. After coming to faith in the mid-1990s, he developed a passion for helping Christian business leaders integrate their faith into the marketplace in meaningful ways.

Learn More About Tom

Stu Smith
C12 Greater Detroit Chair

Serving as a Chair with C12 Greater Detroit, Stu Smith partners with Christian CEOs and business owners who want to activate their faith and lead people better, in the workplace, while growing their businesses. Stu believes real growth starts with transparency.

Learn More About Stu

From Loss to Leadership – How Faith Shaped a Christian Business Owner

Tom Rivers and Luke Trocchio sit down with Matt Pastor, founder and CEO of Deeply Rooted Mechanical, to hear the story behind his faith, his career in the construction industry, and the calling that led him to build a business rooted in Christ.